Alfagift, the ecommerce platform by Alfamart, was able to recruit new consumers to its platform by channeling promotional efforts through Grivy designed user journey directing traffic to Alfagift online store. With the uniquely crafted campaign journey onboarding consumers with mobile first messaging and taking them on a seamless path to check-out at ecommerce page, Alfagift presented consumers with a purchase journey of true convenience to drive incremental sales conversions for promotional campaigns of brands.
AlfaGift : The Gift of convenient shopping for everyday needs!
Alfagift is the digital arm of Alfamart, a pioneering mini-market chain across Indonesia and the Philippines. Alfagift was introduced as an effort to present consumers with the convenient route to shop for their everyday needs and more and power their purchases with exceptional loyalty benefits !
Increment in-app purchases with an integrated journey of true convenience !
AlfaGift, the ecommerce application by Alfamart, encourages consumers’ loyalty with exceptional benefits on transactions upon app sign-ups. In partnership with Grivy, Alfagift aimed to leverage Grivy-enabled mobile-first engagement drive onboarding consumers on a seamless journey to in-app sign up followed by purchase. With this collaborative effort, the retail chain aimed to achieve amplified sales conversions results for brand promotions with purchase enabled across online and offline while simultaneously powering its in-app engagement goals with newly recruited consumers.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
10 % sales redemptions enabled for CPG brands with a power packed partnership !
AlfaGift is able to recruit nascent users for in-app purchase and amplify outcomes for brand promotions with Grivy enabled:
This partnership thus AlfaGift is presented with an increase in transacting consumer base with every promotional campaign it unlock for brands. With the high sales numbers, the brands are ensure the highest return on investment owing to this partnership and are presented with data insights on campaign participants identifiable with first-part data.
