Pediasure, a child nutrition brand by Abbott, was able to communicate brand benefits and instill trust among parents of young children with an end impact of accelerated recruitment of new shoppers with the lower funnel promotional campaign enabled by Grivy. The campaign achieved its full-funnel impact of taking shoppers from awareness to offline store purchases with the collaborative efforts of Grivy and Dentsu. The brand was presented with a comprehensive view of consumers' purchase patterns through the journey with behavioral first-party data acquisition from click to transaction facilitated by the Grivy Growth Platform.
A fun filled growth plan for kids!
Pediasure, a child nutrition brand by Abbott, with all the right nutrients in composition and a delicious taste to entice children, has proved rock-solid support through the crucial growth phase for children across the globe. By prioritizing good health and sound development of children, the brand is recommended worldwide as a true support for mothers in their role as a caregiver while inspiring children to achieve high in life with good health.
Laying the foundation to brand loyalty
Pediasure was focused on recruiting new brand buyers by creating value with lower funnel targeted store promotion reaching well-defined audiences to drive offline store purchases. This was facilitated to success with a binding path to purchase enabled by Grivy. The brand further prioritized acquiring first-party data of those who participated in the campaign at each step of the journey with an end goal of validating and redefining their high-potential target segment. The comprehensive learnings with data insights could further be integrated into their growth strategy and help scale efforts to derive brand loyalty.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
A roadmap to brand growth with 28% new buyers !
Pediasure was able to accelerate the acquisition of new brand buyers with Grivy integrations of :
Thus, the brand was supported to achieve top-of-mind brand recall among newly recruited shoppers with the seamless experience of Grivy journey reaching them mobile-first to fit their plan for purchase. Further, with a sound understanding of their purchase motivation and brand perception, Grivy enabled the opportunity to redesign the relevance and impact of marketing efforts in driving purchase frequency and future growth.
