Ensure, a nutrition brand by Abbott, took a data-driven approach to capture interest and drive new brand recruitments owing to the seamless online-to-offline journey to store purchase facilitated by Grivy. The end-to-end support from the first click to store check-outs enabled, tracked, and analyzed by the Grivy Growth Platform enabled the brand to acknowledge their high potential consumers, recruit them and initiate them on a path to brand loyalty.
Ensuring us a great health !
First established in the 1970s, Ensure has ever since prioritized good health for its consumers by integrating the science of nutrition into its products. Focused on innovating in providing the proper nutrients to support evolving human lives, the brand has earned the recommendation of medical professionals worldwide. With dedicated efforts to boost strength and energy, an absolute necessity for a healthy life, the brand has proved an integral part of adult diets across the globe.
Accelerate recruitments and initiate retention with first-party data
Ensure aimed to activate new consumers as brand buyers with an end goal to increment store transactions supported with an online to offline lower funnel campaign enabled by Grivy. The brand further focused on leveraging the first-party data acquisition capabilities of the Grivy Growth Platform to track, analyze and understand consumers' purchase behavior through their journey from interest to purchase, thus deriving insights to shape their strategy for future retention.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Secure brand strength with 1.1x promoters’ index !
Ensure was enabled to amplify brand affinity and accelerate recruitments of new buyers with Grivy integrations of :
Thus the campaign helped the brand integrate activation of interest online with an offline opportunity to exercise intent along with an opportunity to map consumers' behavior through their journey to purchase. The insights thus derived are a gateway to strategize brand growth with relevance as the core of targeting new look-alike audiences and retaining existing ones.
