What does the YouTube Integration allow you to do?

Using Grivy's integration with The Trade Desk, you can get more value from your programmatic advertising by connecting your campaigns to tangible business outcomes. By sending rich, first-party data directly from Grivy, you gain the power to:

• Optimize Your Ad Bids: The Trade Desk can use Grivy's data—including in-store conversions and offline behaviors—to bid more intelligently on ad space. This ensures your ads are served to the most valuable audiences at the right time and place.
• Improve Journey-Level Attribution: You can close the loop between ad exposure and conversion. Grivy's data provides journey-level attribution, allowing you to see how your programmatic ads are influencing customer behavior and driving real-world sales, providing a more complete picture of your ROI.

This seamless connection ensures your programmatic ad spend is not only reaching a broad audience but is also directly contributing to your business goals.

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