Retail Media

Grivy's integration with Retail Media Networks allows brands to utilize a retailer's valuable first-party shopper data to power highly targeted ad campaigns directly at the point of intent (online and in-store). This connection delivers precision targeting and allows for closed-loop attribution, maximizing the measurable ROI of every ad dollar spent near the point of purchase.

Connect

We integrate directly with Retail Media Networks to unify promotion execution and measurement across retailer-owned digital channels.

  • Unified Promotion Delivery: Push digital coupons, display ads, and personalized offers created in Grivy directly onto the retailer's media surfaces (websites, apps, in-store screens) for highly targeted delivery.
  • First-Party Data Activation: Use Grivy's rich customer profiles to execute people-based targeting within the Retail Media Network, ensuring highly effective, closed-loop campaigns.
  • Closed-Loop Attribution: Gain accurate, real-time feedback on sales driven by your promotions on the Retail Media Network, linking every digital impression to a verified in-store or online purchase at the retailer.

Connecting your Account to Retail Media

To activate the Retail Media integration with Grivy, please contact us. We will help you set up the connection and tailor it to your brand’s needs