What does the Meta Integration allow you to do?

Using Grivy's integration with Meta, you can supercharge your advertising on Facebook and Instagram. Grivy sends valuable customer event data directly to Meta, which helps to:

• Optimize Your Ads: Meta can use this real-time data to find the best people to show your ads to, helping you get more conversions and a better return on your ad spend.
• Build Powerful Audiences: Automatically create custom audiences and lookalike audiences in Meta based on actual customer behavior captured by Grivy. This allows you to target new customers who look just like your best existing ones.

This seamless connection ensures your marketing efforts are smarter, more targeted, and more effective.