Google Tag Manager

Grivy’s Google Tag Manager integration allows brands to centrally manage tracking events and optimize performance across digital journeys. This ensures precise attribution, smoother analytics workflows, and more accurate audience insights across your marketing tools.

Connect

We integrate with Google Tag Manager (GTM) to simplify event tracking, analytics, and conversion measurement across all Grivy-powered customer journeys.

  • Centralized Tracking: Deploy, update, and manage tracking tags without code changes, ensuring faster campaign deployment.
  • Event & Conversion Logging: Capture valuable interactions—views, clicks, scans, redemptions—directly in GTM for unified reporting.
  • Flexible Integration: Enable seamless data flow from Grivy to analytics tools such as Google Analytics, Google Ads, and remarketing systems.
  • Performance Optimization: Use GTM-triggered events to fine-tune retargeting, audience creation, and campaign attribution.

Connecting your Account to Google Tag Manager

To activate the Google Tag Manager integration with Grivy, please contact us. We will help you set up the connection and tailor it to your brand’s needs.