What does the Google Ads Integration allow you to do?

Using Grivy's integration with Google Ads, you can get more value from your search, display, and shopping campaigns. By sending customer event data directly from Grivy, you gain the ability to:

• Optimize Your Ads: Google's ad system can use this conversion data to improve your campaign performance, bidding more effectively to reach people who are most likely to purchase or take action on your site.
• Create Custom Audiences: You can build powerful custom audiences for retargeting based on specific behaviors of your customers, ensuring your ads are shown to people who have already engaged with your brand.

This connection ensures your Google Ads campaigns are smarter, more targeted, and consistently deliver a higher return.

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