Kimberly Clark – Sweety

Kimberly Clark - Sweety

Unleashing the potential of brand growth with receipt scanning for digital cash-backs enabled by Grivy.

case study
Sweety, a Kimberly Clark baby care brand, collaborated with Grivy to strengthen its base for future growth with a greater understanding of consumers' buying behavior within the baby care category. This was well achieved through digital cashback offers on a range of brand products across purchase points capturing the consumers' interest to purchase while maximizing reach and activating basket data with scanned receipt submission for further analysis.
10>%
Rate of receipt submission unlocking valuable insights with a comprehensive view of consumers' basket data.
12>%
Rate of cashback approvals facilitating consumer retention with post-purchase activation.
24>%
Earned media exposure enabling uplift in brand trust with advocacy of authenticity.
The story
The rightful care to nurture your child !
Sweety by Kimberly Clark has historically aimed to perfect the experience of comfort and care for its young consumers. With the state of the art hygiene technologies and the assurance of great quality, the brand has withheld its promise to provide mothers with the much-needed support for their infants. Thus securing its place as an undefeated choice built on instilled trust.
Kimberly Clark – Sweety
The goal
Making Sweety a trusted choice with keen attention to consumer’s voice
Sweety collaborated with Grivy with the goal of understanding consumers' buying behavior within category using digital cash-backs on its range of products prompting the submission of scanned receipts for real-time insights into the basket data of target shoppers of the brand. Thereby enabling the establishment of a relevant strategy for future growth with upselling and product bundling across categories served by the brand, while instilling excitement for increased product purchase with offers to avail across purchase points.
The solution
Encouraging consumers on a post purchase journey to retention with digital cashback on scanned receipts.
Phone template Image
Phone template Image
Phone template Image
Phone template Image
Phone template Image
Phone template Image
Phone template Image
Phone template Image
Phone template Image
The result
The Sweet Revelation of consumers’ purchase patterns with their basket data
Sweety was enabled to initiate shoppers on a path to retention with retargeting with Grivy integrations of:
● A mobile-first approach to reach consumers with the right message with the right offer at the right time to activate them on a journey to brand loyalty.
● User Authentication facilitating the collection and activation of first-party consumer data to realize the future potential with streamlined targeting efforts.
● Post-purchase activation with digital cash back on scanned receipts to activate basket data of target shoppers is useful to define relevant opportunities to connect with and convert shoppers on a journey to purchase.
● Post campaign total brand equity study to judge the current state of prominence with a peek into consumers’ perception of the brand.

Thus, establishing a path to upsell across product categories as a means to maximize revenue and initiate growth with a comprehensive knowledge of consumers' buying patterns and the ability to track their needs with relevant first-party consumer data.
Kimberly Clark – Sweety
PRODUCTS USED
Attributions
Captivating visuals conveying brand message.
Learn more
Authentication
First party consumer data collection and activation.
Learn more
Advocacy
Share and referrals to drive earned media exposure.
Learn more
Receipts
Scanning receipts to activate basket data for future analysis.
Learn more
Cash-backs
Post - purchase activation to continue the brand conversation.
Learn more
With integrity at the heart of innovation, we have always strived to achieve newer ways to present our shoppers with the support they need and the comfort they crave for their children. With digital cashback offers presenting the basket data of our target group of shoppers, we were enabled with the comprehensive view of consumers’ purchase behavior essential to capture their share of mind and thereby our share of their basket through efforts to stimulate brand switching for appropriate products, while further defining appropriate ways to connect with and delight them by upselling within and across product categories. Grivy was truly the all-around support we needed to derive means for future growth and allowed us to excel will high purchase intent through Grivy-enabled campaigns.
Alexander Christian Supriadi
Brand Manager Sweety - Kimberly-Clark

More ways to engage with consumers

Image placeholder
Shopping Lists

Influence buying behavior with planned purchases.

Image placeholder
Digital Coupons

Activate consumers through online and offline stores.

Image placeholder
Online Cashback

Drive long term loyalty with instant cashback rewards.

Image placeholder
Digital Receipts

Understand what's in the consumer common basket.

Image placeholder
Authentication

Acquire consented first party consumer data at scale.

Image placeholder
Footfall

Drive store traffic and measure conversions.

Image placeholder
Scanning

Unlock digital experiences through the packaging.

Image placeholder
Loyalty

Drive community loyalty with key retail customers.

Image placeholder
Landings

Lightening fast loading landing pages.

Ready to connect with new consumers?

Contact Account Success