Our partnership with Grivy was imminent to derive a growth strategy with consumer data unlocking insights most useful. With personalization offered in trade promotions, we were able to unlock the right value for each consumer and drive conversions at different stages of the acquisition funnel. The convenience of seamless path-to-purchase enabling a transparent and delightful experience of product was key to establishing a direct connection with our much-valued consumers.
Grivy adds to the accountability of our efforts to drive results with attributable sales impact facilitated with their lower-funnel promotional campaign translating the interest captured among relevant consumers to purchase intent thus helping us present the brand with a wholesome package of full-funnel impact aiding high return on marketing spend.
Influence buying behavior with planned purchases.
Activate consumers through online and offline stores.
Drive long term loyalty with instant cashback rewards.
Understand what's in the consumer common basket.
Acquire consented first party consumer data at scale.
Drive store traffic and measure conversions.
Unlock digital experiences through the packaging.
Drive community loyalty with key retail customers.
Lightening fast loading landing pages.