Danone – Vit Levite

Danone - Vit Levite

A rapid awareness drive to ramp up the excitement for three newly launched variants by Vit Levite

Case study
Vit Levite, a brand by Danone, was assisted to achieve rapid awareness for newly launched variants with a strong call-to-action of relevant messages reaching the right audiences at the right moment to initiate consumers on an engaging journey to product discovery as enabled by Grivy. Taking consumers through ad content to the brand website, the awareness campaign facilitated a connected experience across platforms for consumers, supported to perfection with a contest to win hamper on brand’s social media capturing interest and driving consideration for product trial.
22>%
Rate of participation in contest hosted by brand on social media facilitated to achieve with Grivy user journey capturing interest and driving traffic.
41>%
Intent for product trial captured with an seamless journey to product discovery assisting activation for future acquisition.
87>%
Audiences showcased positive attitude towards brand with desirable reactions to brand’s content.
The story
Revitalizing your senses with Vit Levite’s essence !
Vit Levite by Danone, a staunch player in the ready-to-drink category, infuses the spirit of freshness among consumers with each sip of its products, enticing them with exciting fruity flavors. With prime importance to consumers' need for health-conscious consumers, the brand has enthralled itself on a path to prove a trusted choice with a health-first strategy in curating new variants.
Danone – Vit Levite
The goal
Revamp to refresh with new variants !
Having revamped the brand’s positioning with a new refreshing spirit, Vit Levite by Danone was all set to revitalize consumers with new variants carefully curated to match evolving preferences in the ready-to-drink category. In collaboration with Grivy, the brand aimed to drive exposure to their advertising efforts through mobile-first messaging to grab interest and drive intent among the right audiences with an end goal to push product trials.
The solution
Social media performance optimized to effectiveness to spike product preference with mobile first messaging reaching right audiences
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The result
87% positive perception to prop up brand recognition !
Vit Levite was enabled to achieve rapid awareness for the newly launched variants reinforcing a positive brand image to boost recognition and drive acquisition at scale with Grivy enabled :
● Mobile-first messaging in partnership with LINE reaching the brand’s target audience with a strong call-to-action of relevant messages activating consumers’ on a path to brand exposure and product discovery.
● City-wise drive to awareness in the four largest cities of Indonesia to activate relevant consumers at speed and scale thus supporting and maintaining a steep launch curve.
● Connecting experience across platforms with Grivy user journey joining the points of brand presence to escalate interest and drive intent.

Thus, helping the brand to align consumers’ perception with the brand proposition and drive brand preference within the category with strategic placement of brand communication supporting intent and driving conversions.
Danone – Vit Levite
PRODUCTS USED
Attributions
Learn more
Grivy helped us successfully launch a new brand into the market with a location-based approach.
Corine Tap
President Director at Danone

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