At Coca-Cola, we realize the need to keep in touch and the need to do it the right way. In the digital era of brand communications purchase decision has become an overwhelming task for consumers. We realize the crucial aspects of enticing, engaging, and retaining consumer intent are ‘relevance’, ‘convenience’, and ‘consistency’. With an aspiration to incorporate these aspects and sharpen our marketing, we sought the partnership with Grivy. The power of data and subsequent insights to drive actions is our key enabler in the success of our campaigns. The Always-on engagement supported by the Grivy Growth Platform has proved imminent in maintaining top-of-mind brand recall among our valued consumers to drive repeat purchases and acquire loyal advocates.
Influence buying behavior with planned purchases.
Activate consumers through online and offline stores.
Drive long term loyalty with instant cashback rewards.
Understand what's in the consumer common basket.
Acquire consented first party consumer data at scale.
Drive store traffic and measure conversions.
Unlock digital experiences through the packaging.
Drive community loyalty with key retail customers.
Lightening fast loading landing pages.
Digital engagement programs.
Gather first-party consumption insights.
Digital word of mouth.
Digital shopper missions.
Digital rewards in exchange for data.