What does the Google's DV360 Integration allow you to do?

Using Grivy's integration with Google's DV360, you can get more value from your programmatic campaigns across the open internet. By sending rich customer event data directly from Grivy, you gain the ability to:

• Optimize Your Campaigns: DV360 can use Grivy's data—including in-store redemptions and other offline events—to improve campaign performance. The platform bids more effectively to reach the people most likely to purchase or take action, making your ad budget more efficient.
• Create Custom Audiences: You can build powerful custom audiences for retargeting based on the specific behaviors of your customers, ensuring your display and video ads are shown to people who have already engaged with your brand, both online and in the physical world.

This direct line of communication ensures your DV360 campaigns are smarter, more targeted, and consistently deliver a higher return.