General Trade

Activate general trade at scale and tie every store to real sales

For General Trade, the challenge isn’t reach—it’s visibility into what actually happens at the store. Grivy connects hundreds of thousands of traditional stores into one measurable network, turning fragmented activations into verified transactions. The result: more participating stores, every redemption confirmed, and trade spend tied to real sell-out.

Built to Activate General Trade

Grivy turns scattered store-level campaigns into one connected, measurable network.

Reach stores at scale
Confirm every redemption
Connect spend to sell-out
Own your first-party store data

Campaigns Designed for General Trade

Mass Store Activations

Activate hundreds of thousands of traditional stores at once with offers that turn local reach into verified purchases

Seasonal & Festive Activations

Tap into moments like Ramadan with traditional-trade campaigns that convert cultural buzz into real redemptions

Sell-Out Acceleration

Move stock faster at the store level with targeted offers tied directly to confirmed transactions

Loyalty & Repeat Purchase

Keep shoppers coming back to participating stores with always-on rewards that build repeat sell-out

From Local Reach to Verified Purchase

1. Shopper discovers the offer
They spot the campaign on Meta, TikTok, or WhatsApp and tap in to claim it
2. Shopper visits the store
Offer in hand, they head to a nearby participating store to redeem it
3. Purchase gets verified
The store scans the wallet pass or enters the code, confirming a real transaction
4. Results become measurable
Redemptions, sell-out, and reach are tracked in real time

Why General Trade Uses Grivy

Activate Stores at Scale

Reach hundreds of thousands of traditional stores in one campaign instead of fragmented, untracked drives

Confirm Every Transaction

Verify each redemption at the point of sale—no more guessing whether an activation drove real purchases

Connect Spend to Sell-Out

Tie trade investment directly to confirmed store-level sales, so every rupiah is accountable

Own First-Party Store Data

Build a direct, growing data asset from every store activation instead of renting reach

Make Every Traditional Trade Campaign Measurable!

Grivy helps traditional trade connect mass activation to verified sales—so reach becomes real purchases, and spend becomes proven sell-out

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