OUTLET SEGMENTATION

Excellent outlet execution

Maximize market share with perfect execution of data driven outlet programs.

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Trade census

Gather and process data on outlet types for strategic decision making.

Understand your outlets

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Shopper census

Power trade census with path to purchase data to drive profitable growth.

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Consumers

Let the consumer be your guide in understanding needs and consumer states.

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Outlets

Identify the outlet segments and outlets that meet consumer needs or consumer searches.

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Resources

Prioritize outlet segments and allocate resources per segment accordingly.

Strategic decision making for
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    On-premise

    Drive segmentation by consumer needs powered by rich data layers.

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    Off-premise direct

    Drive segmentation by type and format powered by rich data layers.

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    Off-premise indirect

    Digitize long tail low value channels to capture new growth opportunities.

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Understand the why questions

Make data driven decisions to define outlet strategy for on-premise and prioritization of available resources.

Understand the how questions

Understand how consumers make their purchase decisions as shoppers at off-premise outlets.

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Discover other solutions

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Locations

Sales

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Segmentation

Sales

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Shops

Sales

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Shoppers

Sales

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Shopkeeper

Sales

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Insights

Sales

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Customer Data

Sales

Ready to connect with new consumers?

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