Understand your outlets
Let the consumer be your guide in understanding needs and consumer states.
Identify the outlet segments and outlets that meet consumer needs or consumer searches.
Prioritize outlet segments and allocate resources per segment accordingly.
Strategic decision making for
Drive segmentation by consumer needs powered by rich data layers.https://business.grivy.com/wp-content/uploads/2020/08/Shop_Block4a-1.png
Drive segmentation by type and format powered by rich data layers.https://business.grivy.com/wp-content/uploads/2020/08/Shop_Block4b-1.png
Digitize long tail low value channels to capture new growth opportunities.https://business.grivy.com/wp-content/uploads/2020/08/Shop_Block4c.png
Understand the why questions
Make data driven decisions to define outlet strategy for on-premise and prioritization of available resources.
Understand the how questions
Understand how consumers make their purchase decisions as shoppers at off-premise outlets.
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