OUTLET SEGMENTATION

Excellent outlet execution

Maximize market share with perfect execution of data driven outlet programs.

Contact Account Success
Image placeholder
Trade census

Gather and process data on outlet types for strategic decision making.

Understand your outlets.

Image placeholder
Shopper census

Power trade census with path to purchase data to drive profitable growth.

Image placeholder
Consumers

Let the consumer be your guide in understanding needs and consumer states.

Image placeholder
Outlets

Identify the outlet segments and outlets that meet consumer needs or consumer searches.

Image placeholder
Resources

Prioritize outlet segments and allocate resources per segment accordingly.

Strategic decision making for
  • Image placeholder
    On-premise

    Drive segmentation by consumer needs powered by rich data layers.

    https://business.grivy.com/wp-content/uploads/2020/08/Shop_Block4a-1.png
  • Image placeholder
    Off-premise direct

    Drive segmentation by type and format powered by rich data layers.

    https://business.grivy.com/wp-content/uploads/2020/08/Shop_Block4b-1.png
  • Image placeholder
    Off-premise indirect

    Digitize long tail low value channels to capture new growth opportunities.

    https://business.grivy.com/wp-content/uploads/2020/08/Shop_Block4c.png
Image placeholder
Image placeholder
Understand the why questions.

Make data driven decisions to define outlet strategy for on-premise and prioritization of available resources.

Understand the how questions.

Understand how consumers make their purchase decisions as shoppers for off-premise outlets.

Image placeholder

Discover other features.

Image placeholder
Locations

Sales

Image placeholder
Segmentation

Sales

Image placeholder
Shops

Sales

Image placeholder
Shoppers

Sales

Image placeholder
Shopkeeper

Sales

Image placeholder
Insights

Sales

Image placeholder
Customer Data

Sales

Ready to connect with new customers?

Contact Account Success