A/B VARIATION TESTING

Determine which tests deliver the greatest return on investment

Even a relatively small change in A/B variation can provide significant better outcomes. Discover which variants deliver statistically the best results.

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Audience Testing

Discover which audiences respond best to campaigns.

Build deeper understanding of what works and what doesn't

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Location Testing

See which points of interest show the best conversions.

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Medium

Try out different ways of getting your message across. Find which one brings the highest conversion rate.

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Message

Buy Now? Checkout? Don’t Miss? See what works best for your campaign, and whether fear of missing out drives incremental results.

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Campaign

Change the discount, promotion or variant, to see if it can generate better campaign performance, engagements and conversion.

Scalable A/B variant testing
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    Location

    Expand demographic location testing and verify the impact on engagement and sales.

    https://business.grivy.com/wp-content/uploads/2019/07/A-B-demography-1.png
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    Moments

    Discover the optimal day of the week and time to reach your audience.

    https://business.grivy.com/wp-content/uploads/2019/08/Profiling-block-4-Moments.png
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    Creatives

    Play with colors, backgrounds, images and compositions to find the front-runners.

    https://business.grivy.com/wp-content/uploads/2019/09/A-B-creatives-block-4.png
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POI Testing

Test universities versus office buildings or residential versus apartments. Explore which point of interest shows the best results.

Optimization

Now that you have found your best performing variants, drop the ones that didn't perform and scale those who did.

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Discover other solutions

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Channels

Marketing

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Campaigns

Marketing

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Profiling

Marketing

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Messaging

Marketing

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Insights

Marketing

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Retargeting

Marketing

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Consumer Data

Marketing

Ready to connect with new consumers?

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