3.1x above benchmark landing rate to freeze interest and scream intent !
Wall’s was enabled to drive massive consideration for online purchase of brand products among relevant audiences leveraging Grivy features of:
● Mobile-first messaging approach, in partnership with Samsung Gift Indonesia, the in-built app in Samsung devices, enabled reaching new consumers with intriguing visuals to capture attention and steer interest.
● First-party consumer data providing a relevant set of audiences for future targeting of promotional efforts.
● City-wise activation of consumers to match the bandwidth of trade promotions.
● Tracking capabilities from impressions to check-out presenting consumer data from each step of the user journey thus unleashing insights into consumer behavior at scale.
Thereby, helping the brand drive effectiveness in promotional efforts with increased awareness and established recognition, while also defining opportunities for future growth with relevant and refined consumer data for future retargeting with a better understanding of consumer buying patterns.