Unilever – Sunsilk

Unilever - Sunsilk

Unlocking the prospect of new consumers with digital coupons for a range of products.

Case Study
With Grivy enabling exciting offers with digital coupons for a range of products, Sunsilk was enabled the opportunity to boost preference within category with an overall uplift in brand affinity with right exposure and seamless experience.
49>%
User Authentication defining target audience for brand with collection and activation of first-party consumer data.
1>.5x
Return on marketing spends with Grivy user journey attracting online attention for offline store redemption.
100>%
Purchase intent stimulating brand loyalty realized with store enabled digital coupons.
The Story
Adding the shine to your hair care routine !
With a focus to empower women, the brand’s agenda has always been to make hair care as one less thing to worry about in our strive to achieve high. With a product to nourish every hair texture and type, Sunsilk has lived up to its promise by adding a shine to our hair and enabled us the freedom and ability to succeed at life with confidence and flair.
Unilever – Sunsilk
The Goal
Rising to the occasion of Ramadan with a hair fix for everyone
Leveraging the opportunity of excitement instilled through festivities, Sunsilk aimed to capture consumers’ willingness to try new brands by offering the right product at the right time with the right discount offer as enabled by Grivy for a range of products to choose from, while further assisting them with a smooth flow to purchase. Thus taking the brand to its end goal of elevating preference in category with strong purchase intent.
The Solutions
An exciting exhibit of products with exclusive offers attracting consumers on a journey to product trial
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The results
A smooth sway to 100 % purchase intent with Grivy
Sunsilk was enabled to achieve high sale redemption initiating a strong affinity for the brand among consumers with Grivy integrations of:
● A mobile-first approach to reach consumers with the right message with the right offer at the right time initiating them on an exciting journey to purchase leveraging the massive engagement enabled with in-app advertising.
● User Authentication facilitating collection and activation of first-party consumer data to realize the future potential with streamlined targeting efforts.
● Digital discount coupons translating online interest into real-time offline purchases with a user journey navigating consumers to a nearby store.
● Post campaign total brand equity study to judge the current state of prominence with a peak into consumers’ view of brand.

Thus, boosting the brand’s preference within the category, by initiating consumers on a path to loyalty with a seamless experience resonating well with the brand’s image, while enabling a comprehensive understanding of consumers and the brand through the process.
Unilever – Sunsilk
PRODUCTS USED
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Authentication
First-party consumer data collection and activation.
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Footfall
Call-to-action with location intelligence to find nearby stores
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Advocacy
Share and referrals to drive earned media exposure.
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Our partnership with Grivy was aimed at empowering our consumers with the right choice of product to fit best to their hair care regime. With digital discount coupon enabled on a range of our products, we were facilitated to foster the relationship of trust and affinity with the transparency of product trial and ease of digital journey to store purchase, thus uplifting the brand prominence and preference within category. The post campaign total brand equity study voicing the opinion of consumers proved an invaluable addition to derive future potential for new net growth.
Elviana Lim
Senior Brand Manager, Sunsilk - Unilever

More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Digital Coupons

Activate consumers through online and offline stores.

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Online Cashback

Drive long term loyalty with instant cashback rewards.

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Digital Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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