Unilever – Royco

Unilever - Royco

Empowering the brand’s marketing strategy for new product launch with digital sampling

Case study
Royco, by Unilever Indonesia, presented its consumers with the opportunity to try a free sample of their choice from their new product lines: Sup Krim Kepiting Jagung and Telur Asin, enabled with Grivy's hassle-free online coupon acquisition to offline store redemption journey.
92>%
Purchase intent pushed with engaging Grivy user journey enabling product trial.
43>%
Rate of User Authentication facilitating first-party consumer data acquisition.
43>%
Redeem rate of digital coupons translating to offline store traffic and product purchase.
The story
A much needed culinary inspiration for meal-makers
Royco, a stalwart in the meal-maker category, has made its mark with its range of soups, sauce, and easy-to-cook recipes, making everyday meals a hassle-free experience. With new product lines Krim Sup Kepiting and Telur Asin serving consumers with a world full of flavors, the brand also ensures health benefits with quality natural ingredients, making it the best fit for food lovers looking to fulfill their culinary aspirations in their hectic lives.
Unilever – Royco
The goal
Enhance the flavor of brand recall with product trial
Royco aimed for full-funnel activation to drive measurable sales conversions by onboarding new consumers with an all-round product experience for them, achieved with an end-to-end marketing strategy taking them from online awareness with the right message across appropriate channels to offline product exposure with free samples enabled by Grivy user journey powered by digital coupons.
The solution
A hassle-free journey right from buying to cooking !
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The result
Cultivate brand prominence with brand promoters at 82%
Royco was enabled to drive large scale consumer activation with an immersive brand experience, while also measuring direct sales impact with Grivy enabled features of:
● Digital campaigns with digital coupons for store transactions to take online engagement to offline activation.
● Authenticating users to activate 1st party consumer data to future-proof marketing efforts with laser-sharp targeting opportunities.
● Post Campaign total brand equity study to gain a broader understanding of their current market share.
● Earned media capture with Advocacy through shares & referrals to drive higher return on media investment.

Thus establishing widespread brand recognition and recall leading to a successful product launch by onboarding 40% new consumers.
Unilever – Royco
Products used
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Authentication
First-party consumer data collection and activation.
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Advocacy
Share and referrals to drive earned media exposure.
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Our partnership with Grivy proved the best fit at the right time for our marketing strategy by enabling us to capture the potential of peaked consumer interest via extensive brand awareness, to purchase intent for new product lines. Intensive drive to product trial enabled with digital coupons for store transactions through Grivy user journey laid the strong base to onboard new consumers and build strong connections with them. This proved essential to enhance our brand prominence and enabled a clear vision for future efforts to drive brand loyalty.
Redita Soumi
Senior Brand Manager, Royco Unilever
Our aim to steer up the brand awareness with targeted advertisements reaching the right consumers across the right mobile platforms was matched with the desired impact of sales conversions with Grivy enabled user journey taking consumers from awareness to purchase through a hassle-free online to offline transition with digital coupons. Purchase being the end goal of marketing efforts, we were enabled to achieve full-funnel impact with maximized efficiency thanks to Grivy.
Om Joshi
Head of Partner Solutions, InMobi

More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Digital Coupons

Activate consumers through online and offline stores.

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Online Cashback

Drive long term loyalty with instant cashback rewards.

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Digital Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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