Unilever – Royco Saus Tiram

Unilever - Royco Saus Tiram

Translating upper funnel media exposure to lower funnel sales conversions.

Case study
With the Grivy Growth Platform, Unilever Royco was able to take consumers from awareness to experience for its product line Royco Saus Tiram, with digital coupons for store purchase. Thus establishing a strong connection with consumers to drive brand affinity and initiate purchase intent.
72>.8%
User Authentication defining target audience for the brand with first-party consumer data.
3>.3x
Return on marketing spends with digital coupons driving high sales transactions.
100>%
Purchase intent demonstrates an increase in brand loyalty realized with Grivy.
The story
Enriching our taste buds !
Royco as a brand has persistently strived to bring home a restaurant-like experience for consumers with easy recipes to fit their tight schedules and match their tastes. With its product line Royco Saus Tiram, consumers are in for a delectable experience as the brand aims to enrich them with an authentic taste matching their expectations, while perfectly adding the right flavors to their meals.
Unilever – Royco Saus Tiram
The goal
Curate the right recipe to successful brand growth
Royco aimed to enact upon the engagement created with upper-funnel media efforts and capture the purchase intent of consumers for Royco Saus Tiram with exciting offers for store purchases facilitated with digital coupons enabled by Grivy. Activating consumers online for offline product trials was aimed to achieve a measurable impact on product performance with verifiable consumer leads for future retargeting.
The solution
Enable the drive to product purchase with digital coupons powered with near by store locator
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The result
Seal the buzz of product engagement with 23% sales redemptions
Royco Saus Tiram was enabled to maximize return on marketing spends with a spike in sales transactions with a drive to product purchase with Grivy integrations of:
● Rigorous lower funnel promotion with Mobile first messaging across channels easing the search to find the right product with the right message at the right place and the right time.
● Digital discount coupons powered by ‘find near store’ feature translating online engagement into real-time offline store transactions.
● Post campaign total brand equity study facilitated with 1st party data collection to define the target audience and refine brand strategy.

Thus, boosting the purchase intent to initiate consumers on a path to loyalty with efforts to streamline and enhance consumer interaction and experience with the brand, while also enabling an all-around view of consumers and brand connectivity through the process.
Unilever – Royco Saus Tiram
Products used
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Footfall
Call-to-action with location intelligence to find nearby stores.
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Authentication
First-party consumer data collection and activation.
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Advocacy
Share and referrals to drive earned media exposure.
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The sauce and condiments category is densely populated, so much so that consumers struggle to search for the right product and find their best match to stick with. Our collaboration with Grivy was essential to successfully overcome this challenge. With Grivy user journey, our brand was able to reach consumers mobile-first and take them on a journey to store purchases with streamlined efforts to build a hassle-free experience at each stage of the process. A consumer-centric approach to delight consumers with product experience laid the rightful base to brand loyalty.
Redita Soumi
Senior Brand Manager, Royco Unilever
Our partnership with Grivy has proved successful in realizing the full-funnel potential of our marketing efforts by enabling us to take the last mile to success with a binding online to offline user journey. While creating the buzz with relevant communication through appropriate channels is what we are focused to achieve, translating the instilled excitement for product to purchase intent among consumers not only helps track the success of our efforts, but also enables our client with a full package to seal the deal. Grivy proves the best fit to support this framework by motivating consumers in the right direction for product purchases and subsequent net new growth, with digital coupons.
Om Joshi
Head of Partner Solutions, InMobi

More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Digital Coupons

Activate consumers through online and offline stores.

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Online Cashback

Drive long term loyalty with instant cashback rewards.

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Digital Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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