Unilever – Magnum

Unilever - Magnum

Deep-dive into insights to drive effective sales promotion enabling to reach the appropriate audience with precision.

Case study
Magnum, by Unilever, was enabled to achieve accuracy in driving effective promotions with Grivy digital campaign enabling insights to optimize efforts in reaching their target audience at the right hour with the right offer through mobile-first channels, further supporting conversions with location intelligence driving store footfall for product purchase.
28>%
Store Coverage with retail stalwart, Alfamart, enabling ease of redemption to accelerate sales across Indonesia.
20>+
Consumer segments A/B tested to derive precision in reaching relevant segments for improved conversions.
2>.4x
Scaling audiences with look-alike modeling driving effectiveness in trade promotions with efficient targeting.
The story
Indulgence to savour with each bite !
Magnum, a brand of premium ice cream, symbolizes its status with intense flavors & exquisite taste expertly crafted in each bite of the product. The brand offers the soulful experience of irreplaceable pleasure with the softness of ice cream passionately wrapped in the richness of chocolate and stands strong to indulge a consumer’s every desire for a delightful retreat.
Unilever – Magnum
The goal
Satiate the desire to celebrate with an experience to reverberate !
With A/B testing of promotions, as enabled by Grivy, Magnum aimed to reach consumers to boost awareness with careful consideration to capture their moments of desire and stimulate a reason to celebrate with exciting offers initiating product experience. Further with an aim to realize their potential across consumer segments and to future proof their strategy for growth the brand was enabled with data to support acquisition and retention with a deep dive into insights of engagement per channel and conversion per location revealing their right moment to best convert the relevant consumer segments.
The solution
Nurturing moments of buying potential with exciting offers reaching consumers at the right hour and the right place for redemption at a nearby store at a fast pace.
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The result
Ultimate indulgence of engaging 20+ consumer segments !
Magnum was enabled to drive engagement at scale and derive purchase intent with high redemptions across locations, well-orchestrated with Grivy features of :
● Mobile-first messaging across channels with digital discount coupons, driving online engagement at 96% and enabling a smooth transition to offline sales.
● Location intelligence to target consumers in the proximity of redeemable store locations to steer impulse and splurge purchases with increased footfall.
● Look-alike audience modeling upscaling the consumer base for improved targeting for future advertising efforts.
● A/B testing of promotions revealing insights to realize potential across consumer segments.

Thereby, enabling the brand to achieve maximized efficiency in promotional efforts to boost awareness and stimulate product trial, while further fueling their marketing strategy to enhance effectiveness with data insights defining potential moments of success, with target consumers, for future growth.
Unilever – Magnum
PRODUCTS USED
Attributions
Captivating visuals conveying brand message.
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Authentication
First party consumer data collection and activation.
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Footfall
Call-to-action with location intelligence to find nearby stores.
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Grivy gives us intelligent insights into our consumer moments of truth. Data-driven marketing, with Grivy as the tech data enabler, unlocks personalization at scale. Understanding zero-moments-of-truth helps our teams to be relevant with the right message, at the right time and location, with the right offer.
Jochanan Senf
Vice President at Unilever

More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Digital Coupons

Activate consumers through online and offline stores.

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Online Cashback

Drive long term loyalty with instant cashback rewards.

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Digital Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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