Unilever – Jawara Saus Sambal

Unilever - Jawara Saus Sambal

Establishing a strategic road map to brand success with first-party consumer data.

Case study
Jawara was enabled with the opportunity to acquire new consumers with a unique flow to purchase with digital coupons enabled by Grivy, while also gaining a comprehensive understanding of their consumers with first-party consumer data collection and activation. Thus establishing a framework to derive brand loyalty.
79>%
User Authentication defining target audience for the brand with first-party consumer data.
100>%
Claim rate of digital coupons establishing a gateway to offline transactions.
13>%
In store redemptions enabled with seamlessness of Grivy user journey.
The story
Spice up your life with Jawara!
With a perseverance to deliver nothing but the best, Jawara stands to define moments of aspiration for consumers willing to take a plunge over challenges. Inspiring consumers to spice up their everyday life with fearless choices and bold actions, Jawara Saus Sambal brings forward the goodness of fresh chillies with a delicious touch of fried onions to savour the moments of accomplishments with the right spice adding the right spirit.
Unilever – Jawara Saus Sambal
The goal
An oath to deliver the best experience with product and presence
With an aspiration to define the right strategy to drive brand loyalty and new net growth, Jawara partnered with Grivy to provide an all-around experience to consumers with relevant communication online taking them to product purchase offline, while also acquiring an extensive understanding of consumers at scale, with first-party consumer data and meaningful post-campaign consumer insights made available by Grivy.
The solution
Enabling and tracking consumers on a journey from awareness to purchase with digital coupons.
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The result
Proclaimed champions with sky- rocketing transactions at 13%
Jawara was successful in its strive to foster a relationship of trust & loyalty, thus uplifting product sales to derive a high return on marketing efforts with Grivy integrations of:
● Mobile-first messaging across channels reaching consumers with the right message at the right time and the right place to initiate them on an exciting journey to purchase.
● Digital coupons powered by the ‘find near store’ feature providing consumers with the ease of purchase experience.
● Authenticating users to facilitate first-party consumer data collection and activation thus adding value to the brand’s retargeting strategy.
● Post campaign total brand equity study to realize the brand potential and contemplate on efforts for future success and growth.

Thus, withholding a positive brand image with an enjoyable experience of the seamless user journey, while also adding statistical power to the strategic decisions to realize future potentials with a comprehensive view of the brand and consumers.
Unilever – Jawara Saus Sambal
Products Used
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Footfall
Call-to-action with location intelligence to find nearby stores.
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Authentication
First-party consumer data collection and activation.
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Advocacy
Share and referrals to drive earned media exposure.
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Grivy was able to provide a holistic experience for consumers taking them through the crucial mile to purchase with digital coupons defining a path from online activation to offline store redemption. The comprehensive view of the brand’s perception in consumers’ minds with consented consumer data and post-campaign brand equity survey was monumental to define a consumer-centric approach to derive future growth.
ABC
Brand Manager
With the supreme benefit of translating our marketing efforts to high sales numbers, we were able to provide our client with the meaningful impact of acquiring new consumers, while establishing a positive brand presence thanks to the Grivy user journey enforcing a transparent and holistic brand experience
Om Joshi
Head of Partner Solutions, InMobi

More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Digital Coupons

Activate consumers through online and offline stores.

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Online Cashback

Drive long term loyalty with instant cashback rewards.

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Digital Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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