Unilever – Clear

Unilever - Clear

Acquire and activate first-party consumer data of category buyers to scale growth with relevant promotions.

Case study
Clear, a shampoo brand by Unilever, was able to drive store conversions at an amplified scale with Grivy-enabled digital store promotions enticing consumers with relevant value offers to stimulate purchases at their nearest stores. The brand enabled to drive full-funnel impact from click to purchase with collaborative efforts of Inmobi, the upper funnel partner driving traffic to lower funnel campaign by Grivy. The crucial ability to validate their new recruits with first-party data acquired through the Grivy Growth Platform and gauge their purchase behavior with a comprehensive view of consumers’ purchase journeys was pivotal to their growth strategy.
1>.1x
Increase in purchase intent recorded with the delightful experience of Grivy journey to purchase at the nearest stores with exciting offers.
2>.4x
Consumer data acquisition effectiveness enabled leveraging in-store trade promotions to attract consumers to the Grivy user journey.
72>%
Incremental sales transactions enabled by a well-established path to store purchase translating online interest to offline intent.
The story
A clear motive to nourish your hair !
Clear, a shampoo brand by Unilever, has proved the sought-after solution to strong and healthy hair. With its “Triple Anti Dandruff Technology”, the brand integrates care for hair and scalp. The brand aims to boost nourishment and strength beyond the texture of hair and motivates consumers to walk through life with their heads held high, making it an irreplaceable part of consumers’ lives.
Unilever – Clear
The goal
Capture, Analyze and Activate consumers for product trial
Clear aimed to leverage the Grivy Growth Platform in stimulating consumers’ journey to purchase from online to offline and track, validate and analyze their journey through the process. While pushing product trials with massive store transactions owing to exciting value offers was a key concern, the ability to acquire first-party consumer data within the category to answer the crucial question on consumer identity and scale future efforts accordingly was their further motivation for collaboration.
The solution
Adding the right value to consumers’ purchase journey with digital store promotions
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The result
2.4x equitable growth in consumer affinity with Grivy !
Clear was enabled with sweeping transactions at an accelerated pace with Grivy integrations of :
● Online-to-offline trade promotions capturing intent with exciting offers online to drive purchases offline with location intelligence making it a seamless purchase path.
● Customer data acquisition of first-party consumer data to identify the sought-after target segment for future efforts.
● Advocacy enabled with shares & referrals allowing consumers the chance to share their happy experience and bring organic audiences to the campaign.
● Total brand equity study enabling a comprehensive view of consumers’ perception of the brand and their standing in the competitive landscape.

Thus helping the brand to raise affinity with a seamless experience of the user journey, while further enabling to answer the crucial question of who their customers are and what motivates them by tracking their actions through the journey and validating their purchases across offline stores.
Unilever – Clear
PRODUCTS USED
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Footfall
Call-to-action with location intelligence to find nearby stores.
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Authentication
First-party consumer data collection and activation.
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Advocacy
Share and referrals to drive earned media exposure.
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Knowing our consumers, and their motivation to purchase, and tracking their stage of consumer lifecycle is the sought-after data we look for to streamline our strategy for investing in new net growth opportunities. Grivy was our doorway to these insights and much-needed support to map our journey going forward. Needless to say, the skyrocketing sales conversions enabled by digital trade promotions were pivotal to achieving our immediate goals.
Ghea Adasta
Media Activation & Audience Lead at Unilever

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Acquire consented first party consumer data at scale.

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Drive store traffic and measure conversions.

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Unlock digital experiences through the packaging.

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Drive community loyalty with key retail customers.

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Lightening fast loading landing pages.

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