Unilever – Bango

Unilever - Bango

Instill the excitement of new products launch with digital coupons enabling product trials.

Case study
Bango was able to capture the potential of product trial for a subsequent hike in consumer intent to purchase with Grivy campaign enabling digital coupons to acquire offline product samples. With upper-funnel marketing efforts driving brand awareness, integrating Grivy user journey sealed the path to a successful product launch.
65>%
User Authentication rate activating first-party consumer data for future retargeting.
20>%
Store coverage enabling offline purchase & product trials across Indonesia.
58>%
Redeem rate of digital coupons tracing a hike in purchasing intent among consumers.
The story
A healthy bait with a delectable taste !
With a range of seasoning mixes, Bango is known to serve our everyday cravings with delicious meal options. With its new product lines, Bango Bumbu Opor and Nasi Goreng, it has captured the art of defining flavourful experiences with authentic ingredients, thus tracing the excitement for everyday meals among food lovers.
Unilever – Bango
The goal
Entice consumers towards brand affinity with free product sample of their choice
Bango, with its new product lines: Bango Bumbu Opor and Nasi Goreng, aimed to grow within the food seasoning category with the uniqueness of Grivy campaign taking consumers from online activation to offline trial, with consented consumer data and total brand equity survey playing a substantial role in realizing persisting consumer sentiment and future potentials for the brand. .
The solution
Seasoning the marketing efforts with an online to offline user journey for a steep launch with measurable impact.
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The result
A ‘Bang-on’ retail strategy with 100% coupons claimed !
Bango was enabled to drive maximized sales redemption by translating consumers’ product interest to purchase intent with Grivy features of:
● Digital campaigns across mobile-first channels with digital coupons driving store transactions to take online engagement to offline activation and drive purchase intent.
● Authenticating users to activate 1st party consumer data to future-proof marketing efforts with laser-sharp targeting opportunities.
● Post Campaign total brand equity study to gain a broader understanding of their current market share and brand recognition while tapping the potential for improvement and growth.
● Earned media capture with Advocacy through shares & referrals to drive higher return on media investment.

Thus, proving the best fit for the brand’s retail strategy for a successful product launch, by activating new consumers for product trial and simultaneously providing a unified picture of consumers to target for brand loyalty with real-time actionable consumer data insights.
Unilever – Bango
Products used
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Authentication
First-party consumer data collection and activation.
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Advocacy
Share and referrals to drive earned media exposure.
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Our aim to steer up the brand awareness with targeted advertisements reaching the right consumers across the right mobile platforms was matched with the desired impact of sales conversions with Grivy enabled user journey taking consumers from awareness to purchase through a hassle-free online to offline transition with digital coupons. Purchase being the end goal of marketing efforts, we were enabled to achieve full-funnel impact with maximized efficiency thanks to Grivy.
Gina Iswary
Senior Brand Manager, Bango Unilever
Our aim to steer up the brand awareness with targeted advertisements reaching the right consumers across the right mobile platforms was matched with the desired impact of sales conversions with Grivy enabled user journey taking consumers from awareness to purchase through a hassle-free online to offline transition with digital coupons. Purchase being the end goal of marketing efforts, we were enabled to achieve full-funnel impact with maximized efficiency thanks to Grivy.
Om Joshi
Head of Partner Solutions, InMobi

More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Digital Coupons

Activate consumers through online and offline stores.

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Online Cashback

Drive long term loyalty with instant cashback rewards.

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Digital Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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