Sprite Waterlymon

The Coca-Cola Company - Sprite Waterlymon

Enabling steep launch curve for new product variant with Grivy.

Case study
The successful launch of Sprite Waterlymon was accelerated by activating new consumers with digital sampling enabled by the Grivy Growth Platform, contributing to net new category growth.
1>.3x
Landing page visitors over industry benchmark enabling maximized reach.
60>%
User Authentication rate taking consumers through consideration to trial.
1>.4x
Above benchmark Redeem rate of digital coupons resulting in increased store transaction.
The story
Refresh and reset with Sprite Waterlymon
The youth-oriented beverage brand is known for defining refreshing moments for its customers. Over the years, consumers across the globe have loved and immersed in the tropical flavors carefully curated by the brand. And now, with an aim to soothe consumers yet another rejuvenating flavor, Sprite has successfully delivered a new product innovation with Sprite Waterlymon.
Sprite Waterlymon
The goal
Quenching thirst like never before
Sprite Waterlymon aimed to activate new consumers, taking ownership for rejuvenating their hectic lives, reaching them at the right place and right time with a mobile-first messaging campaign across channels enabled by the Grivy Growth Platform.
The solution
Accelerating trial for new product line with a mobile messaging first approach.
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The result
82 % of consumers would come back for more
Sprite Waterlymon was able to activate consumers for new product trial and drive beyond benchmark sales conversion with Grivy Growth Platform features of:
● Mobile-first messaging across channels to reach consumers with the right message at the right time at the right place.
● Digital coupons powered by the ‘find near store’ feature translating online engagement into real-time offline store transactions.
● Post campaign total brand equity study facilitated with 1st party data collection to realize brand potential and success.

Thus providing a unified picture of consumers and brand success, enabling personalization and modifications for a steep launch curve.
Sprite Waterlymon
PRODUCTS USED
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Footfall
Call-to-action with location intelligence to find nearby stores.
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Authentication
First-party consumer data collection and activation.
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Advocacy
Share and referrals to drive earned media exposure.
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As a brand, we believe in personalizing our efforts with targeted product innovation and customized brand experience for our customers. While our team curated a well-matched product to drive refreshing moments for our consumers, Grivy enabled us to reach them with the right message at the right time at the right place via digital-first campaigns across channels. The digital coupons for offline transactions were a great way to push product trials and make our launch a success. The real-time consumer feedback made available by Grivy, was key to modifying our efforts on the go to meet our customer expectations on product and brand experience and guide them to brand loyalty.
Fitriana Adhisti
Frontline Marketing Senior Brand Manager

More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Digital Coupons

Activate consumers through online and offline stores.

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Online Cashback

Drive long term loyalty with instant cashback rewards.

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Digital Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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