With the uniqueness of our new product, Frestea Milk Tea Brown sugar, we sought to provide our consumers with an all-around value experience of quality, flavor, and price. While we adopted best practices in product innovation to provide a premium experience, it was critical to engage consumers with the right message at the right time and right place and guide them through a seamless journey to product trial, for a unified brand experience. Grivy enabled this with its salient features of digital campaigns across channels to peak consumer interest and digital sampling to deliver a high return on retail investment.
Influence buying behavior with planned purchases.
Activate consumers through online and offline stores.
Drive long term loyalty with instant cashback rewards.
Understand what's in the consumer common basket.
Acquire consented first party consumer data at scale.
Drive store traffic and measure conversions.
Unlock digital experiences through the packaging.
Drive community loyalty with key retail customers.
Lightening fast loading landing pages.
Digital engagement programs.
Gather first-party consumption insights.
Digital word of mouth.
Digital shopper missions.
Digital rewards in exchange for data.