Fanta Rasa Jeruk Dengan Vitamin C

Fanta Rasa Jeruk Dengan Vitamin C

Lightning-fast activation across channels enabling steep launch curve

Case study
With The Grivy Growth Platform enabling a binding path to purchase with digital sampling, Fanta was able to activate new consumers and drive offline store conversions for its new product line, Fanta Rasa Jeruk Vitamin C.
60>%
User Authentication taking them through consideration to trial
100>%
Claim rate of digital coupons enabling offline store transactions.
94>%
Purchase intent demonstrates an increase in brand loyalty realized with Grivy.
The story
When you think of fun, think of Fanta !
With an aura so bold and a colour so bright, the brand is always on a quest to create fun and happy moments for its consumers. The fruity flavours and vibrant brand persona has made it one of its kind and nurtured consumers with a zing of freshness, making every sip a delight.
Fanta Rasa Jeruk Dengan Vitamin C
The goal
A leap to launch
Fanta aimed for a successful launch of a new product variant, Fanta Rasa Jeruk, with an aspiration of realizing the brand potential for growth by reconnecting with existing consumers while onboarding new ones with a mobile-first messaging campaign translating lower funnel online activation to offline store conversion with digital coupons enabled by Grivy.
The solution
Refined and relevant consumer experience across mobile first channels enabling extensive product trial
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The result
94% Purchase intent to steer up the brand talk
Fanta Rasa Jeruk saw upliftment in brand engagement and maximized return on retail investment by activating consumers for new product trials with Grivy integrations of:
● Rigorous lower funnel promotion with Mobile first messaging across channels reaching consumers with the right message at the right time and the right place.
● Ease of offline store conversion with Digital coupons powered by the ‘find near store’ feature translating online engagement into real-time offline store transactions.
● Retargeting consumers with reminder notifications to help see their journey till the end.
● Post campaign total brand equity study facilitated with 1st party data collection to realize brand potential and success.

Thus, skyrocketing the purchase intent with a step-by-step targeting approach for a refined consumer experience while enabling an all-around view of consumers and brand connectivity through the process.
Fanta Rasa Jeruk Dengan Vitamin C
PRODUCTS USED
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Footfall
Call-to-action with location intelligence to find nearby stores.
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Authentication
First-party consumer data collection and activation.
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Advocacy
Share and referrals to drive earned media exposure.
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Our partnership with Grivy proved successful in accomplishing the high momentum in the launch of our new product variant, Fanta Rasa Jeruk Vitamin C. The common ground of collaboration was our pursuit of serving consumers with a refined and relevant brand experience. Grivy enabled user journey facilitated verifiable sales transactions with offline store-enabled digital coupons, while retargeting strategy at each step of the process was key to driving maximized traffic. The total brand equity study accompanying our campaign with Grivy, was essential to understand our consumers better and realize the future potential for brand growth.
Jessica Harsya
Frontline Brand Manager

More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Digital Coupons

Activate consumers through online and offline stores.

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Online Cashback

Drive long term loyalty with instant cashback rewards.

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Digital Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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