Fanta Coco Pandan

The Coca-Cola Company - Fanta Coco Pandan

Accelerate offline sales to drive high return on retail investment with Grivy.

Case study
Fanta was enabled with digital-first campaigns to shoot engagement and drive purchases across channels with Grivy. Thus driving accelerated sales of our seasonal product leveraging all possible growth potential.
100>%
Digital Code distribution binding a path from online channels to offline stores.
31>%
Earned media captured with shares and referrals initiated with Grivy campaign.
58>%
Redeem rate of digital coupons accelerating offline sales to drive return on retail spend.
The story
Season’s greetings with Fanta Coco Pandan
Fanta is known for its personalized approach to building connections with consumers. During Ramadan, to uplift the festive mood and add to the celebrations, the brand came up with an exotic flavor like never before, successfully translating the season’s greetings for its customers and securing a happy place in their hearts.
Fanta Coco Pandan
The goal
Adding to the joy of Ramadan with Coco Pandan
Fanta aimed to capture the festive spirit and drive excitement with a limited edition new product line, resulting in faster net growth, with increased sales, and heightened brand exposure. This was enabled by Grivy with an engaging user journey across channels, leveraging gamification and digital sampling.
The solution
Engaging consumers in a journey to product discovery with exciting gamification*
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The Result
31% earned media capture to spread the word of brand
Fanta Coco Pandan was able to capture new consumers and push sales for their new product line integrating Grivy features of:
● Compelling gamification* driving massive engagement, aligning with brand essence.
● Earned media capture, enabled with shares and referrals, through digital campaign facilitated successful product launch.
● Digital coupons translating online engagement into real-time offline store transactions.

Thus enabling the brand to leverage a binding path to purchase and exponentially increasing return on retail investment.
*Game provided by Dentsu Isobar hosted on The Grivy Growth Platform as part of the journey.
Fanta Coco Pandan
PRODUCTS USED
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Footfall
Call-to-action with location intelligence to find nearby stores.
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Authentication
First-party consumer data collection and activation.
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Advocacy
Share and referrals to drive earned media exposure.
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Fanta is always seeking new and innovative ways to engage consumers and drive brand loyalty. In our collaboration with Grivy, we were enabled to hype up the excitement for a successful launch of our season's special product, Fanta Coco Pandan. The clear path to purchase laid down by Grivy through its user journey integrating gamification was key to capturing consumer interest. With limited edition products, we believe, the biggest challenge is to push sales within a short time frame to derive the highest return on retail investment. This was accomplished with ease thanks to digital coupons enabled by Grivy, resulting in beyond benchmark lower funnel conversions and drive to total brand equity growth.
Fitriana Adhisti
Frontline Marketing Senior Brand Manager

More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Digital Coupons

Activate consumers through online and offline stores.

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Online Cashback

Drive long term loyalty with instant cashback rewards.

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Digital Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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