Fanta is always seeking new and innovative ways to engage consumers and drive brand loyalty. In our collaboration with Grivy, we were enabled to hype up the excitement for a successful launch of our season's special product, Fanta Coco Pandan. The clear path to purchase laid down by Grivy through its user journey integrating gamification was key to capturing consumer interest. With limited edition products, we believe, the biggest challenge is to push sales within a short time frame to derive the highest return on retail investment. This was accomplished with ease thanks to digital coupons enabled by Grivy, resulting in beyond benchmark lower funnel conversions and drive to total brand equity growth.
Influence buying behavior with planned purchases.
Activate consumers through online and offline stores.
Drive long term loyalty with instant cashback rewards.
Understand what's in the consumer common basket.
Acquire consented first party consumer data at scale.
Drive store traffic and measure conversions.
Unlock digital experiences through the packaging.
Drive community loyalty with key retail customers.
Lightening fast loading landing pages.
Digital engagement programs.
Gather first-party consumption insights.
Digital word of mouth.
Digital shopper missions.
Digital rewards in exchange for data.