Nestlé Milo

Nestlé Milo

Tapping the potential of impulse buying with the instant gratification of offline store-enabled digital coupons.

Case study
Nestlé Milo was able to transcend the impact of upper-funnel engagement as enabled by InMobi to lower funnel sales transactions with Grivy user journey translating product interest to purchase intent with digital coupons for offline store redemption, while also realizing the future potential to optimize efforts for further personalization in consumers’ experience with 1st party consumer data made available by Grivy.
53>%
Coupon redemption as enabled with the ease of user journey taking consumers to a nearby store.
13>%
Earned media captured with advocacy to drive high return on marketing spend.
35>%
Authenticated users activating 1st party consumer data to optimize efforts for future re-targeting.
The story
Miles to go with Milo !
With taste so delectable and benefits irreplaceable, Milo has stood through the decades as the undefeated champion within the beverage category. The brand, by providing the much-needed nutrients through products, has strived to strengthen and energize its young consumers with the right spirit of sportsmanship, encouraging them to achieve high and aim for nothing but the sky.
Nestlé Milo
The goal
The taste of brand success with drive to product purchase
Nestlé Milo aimed to activate consumers for product trials with the ease of purchase with digital discount offers enabled to redeem in nearby stores by Grivy. Thereby initiating the brand on a journey to establish its place in shoppers’ baskets of repeat purchases. This was further supported with first-party consumer data activated through the process, as a key to enhancing and optimizing efforts for future retargeting.
The solution
Tap the potential of consumers’ impulse to drive instant purchase with a click to receive discount and a mile to redeem product
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The result
Milking the potential for brand supremacy with 13% shoppers' advocacy !
Nestlé Milo was enabled to achieve heights of success with shoppers activated at large for offline conversion with Grivy enabling:
● Mobile-first messaging across channels reaching consumers with the right message to stimulate buying at the right moment.
● Digital discount offers to seal the interest with purchase intent, leveraging massive activation with personalized adverts reaching relevant consumers across applications as enabled by InMobi.
● Location-based call-to-action helping consumers to locate and navigate to nearby stores for coupon redemptions and subsequent product purchases.
● End-to-end retail management enabling redemption at offline stores supporting the ease of process for the brand as well as consumers.
● Advocacy to capture earned media with shares and referrals and maximize return on marketing spent.

Thus helping the brand to capture consumers’ share of mind with a full-funnel strategy to intrigue, activate, convert and retain with Grivy.
Nestlé Milo
PRODUCTS USED
Attributions
Captivating visuals conveying brand message.
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Footfall
Call-to-action with location intelligence to find nearby stores.
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Coupons
Digital first codes to redeem products in the offline store.
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Authentication
First party consumer data collection and activation.
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Advocacy
Share and referrals to drive earned media exposure.
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After having activated products in other categories, we were all set to collaborate with Grivy for our brand Milo with an aim to entice consumers with a seamless experience to product purchase, thus hoping to motivate shoppers’ for product trials. Needless to say, we were able to exceed expectations by 2.4x and further initiate our shoppers on a journey to brand loyalty leveraging first-party consumer data activated by Grivy, having already established a close connection building on trust and transparency thanks to Grivy user journey.
Cherish Imballo Harahap
Brand manager, Nestlé Milo
At Inmobi, we enable our clients the luxury to reach consumers mobile-first to boost awareness and capture consumer interest. Grivy fits best to our strategy to improve and withhold the efficiency of our efforts by enabling the opportunity to transcend upper-funnel engagement to lower funnel sales conversions. While we are enabled to realize the effectiveness of our advertising efforts with actual sales numbers, our partnership with Grivy presents the client with a unique opportunity to achieve their end goal of materializing purchase intent with digital coupons, with further clarity on future efforts with first-party consumer data made available through the process.
Om Joshi
Head of partner solutions, InMobi

More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Digital Coupons

Activate consumers through online and offline stores.

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Online Cashback

Drive long term loyalty with instant cashback rewards.

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Digital Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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