Nestlé Cerelac

Nestlé Cerelac

Translating upper funnel marketing efforts into lower funnel purchase intent with Grivy.

Case study
With upper-funnel marketing efforts driving widespread awareness campaigns across channels for a new product variant, Nestle Cerelac was simultaneously enabled with an opportunity to drive measurable sales impact and realize real-time consumer activation with Grivy digital campaigns powered by digital coupons.
100>%
Digital Code distribution enabling and enhancing consumers’ intent to purchase.
2>.1x
Uplift in Earned media captured with shares and referrals enabling digital word-of-mouth with advocacy.
28>%
Redeem rate of digital coupons accelerating offline sales to drive product trial.
The story
Nurture and Nourish your kids with Nestle
Nestle, a legacy in the healthy food category, has aimed and achieved to enhance the quality of life for its consumers over the years. Nestle Cerelac, a product known for its prolonged assistance and assurance towards young mothers caring for their growing kids, has constantly evolved with new variants adding value and contributing to a healthy future for our young ones, with the much-needed nutrients and natural ingredients.
Nestlé Cerelac
The goal
A compact strategy enabling exposure and experience with product trial
Nestle, aimed to engage consumers at large with widespread upper-funnel marketing, while also judging the relevance and impact of their efforts with lower-funnel activation facilitated by Grivy user journey. They were successful in taking consumers from exposure to experience, thus fostering the relationship of trust and value with them.
The solution
Capturing the value of “try it before buy it” with digital coupons for product trial.
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The result
Nurturing Brand potential with 100% purchase intent
Nestle Cerelac was enabled to drive massive engagement across mobile-first channels which successfully translated to offline store transactions with Grivy features of:
● Digital campaign across mobile-first channels to engage and activate consumers with an aim to enhance brand exposure.
● Digital coupons to provide consumers with the opportunity to avail product experience and boost purchase intent.
● Shares & Referrals enabling digital word-of-mouth with advocacy

Thus establishing a compact end-to-end strategy to drive strong connections with consumers, while also enabling the brand with a proof-of-concept to realize future growth and drive consumer loyalty.
Nestlé Cerelac
Products used
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Authentication
First-party consumer data collection and activation.
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Advocacy
Share and referrals to drive earned media exposure.
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Our collaboration with Grivy was a much-needed addition to our strategy to enhance and analyze the impact of our marketing efforts with real-time consumer activation supported by a compact end-to-end user journey. Digital coupons enabling product experience prior to purchase decision proved the best fit for our purpose of creating meaningful value exchange for our consumers. Thus initiating and nurturing a strong connection with mothers with young children to derive future growth potential.
Fascah Situmorang
Brand Manager, Nestle Cerelac
With advertisements across applications, the sole purpose of this campaign was to steer up the engagement, reaching consumers at large. While we were successful in captivating audience attention with clarity and creativity in our communication, Grivy enabled us to unlock the potential of lower funnel activation resulting in sales impact with store-enabled digital coupons. Thus justifying our efforts with measurable metrics and completing the journey to brand upliftment for our client, Nestle.
Om Joshi
Head of Partner Solutions, InMobi

More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Digital Coupons

Activate consumers through online and offline stores.

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Online Cashback

Drive long term loyalty with instant cashback rewards.

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Digital Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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