Mondelēz – Biskuat Wonderfulls

Mondelēz - Biskuat Wonderfulls

Recognize and resonate with the right consumers for online to offline activation.

Case study
Biskuat Wonderfulls was able to build and engage with a well-defined custom audience for their new product line through seamless offline activation prompted by Grivy enabled digital coupons leading to extensive store transactions.
3>.5x
Landing page visitors above proof-of-concept campaign, increasing media effectiveness of the campaign.
57>%
User Authentication rate initiating 1st party consumer data collection & activation for future growth.
72>%
Redeem rate of digital coupons optimized with real-time data insights resulting in increased store transactions for new product trials.
The story
A Delicious blend of energy and nutrients
Biskuat, a brand that has pledged to serve consumers with a health-first strategy, has launched its new product line Biskuat Wonderfulls to serve young consumers with the best taste and right energy by adding extra nutrients to their diet and inspiring them to achieve heights. Thus making the brand a reliable choice.
Mondelēz – Biskuat Wonderfulls
The goal
Looking forward to the brand’s bright future
Having had a proof-of-concept, with small scale campaign achieving heights of offline activation, Biskuat Wonderfulls was all geared up to up-scale its collaboration with Grivy, with an aim to realize the broader picture of potential brand growth with 1st party data activation while also accomplishing massive product trial with store enabled digital coupons facilitated by Grivy.
The solution
A flow to purchase taking consumers with the right message to the nearby store
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The result
Roaring numbers in sales transactions !
Biskuat was able to drive large scale lower activation for new product trial, driving beyond benchmark sales conversion with the Grivy Growth Platform features of:
● Digital campaign across mobile-first channels to engage, activate, and recruit core consumers for new product trials.
● Authenticating users to activate 1st party consumer data for fruitful retargeting by brand.
● Digital coupons powered with the ‘ find near store’ feature navigating consumers to the rightful action of store transactions.
● Post Campaign total brand equity study to understand their consumers better while tapping the potential for improvement and growth.

Thus adding to the brand exposure while providing a well-defined set of audiences for the brand to realize the future potential of brand growth with a clear understanding of their consumers' needs and wants.
Mondelēz – Biskuat Wonderfulls
PRODUCTS USED
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Footfall
Call-to-action with location intelligence to find nearby stores.
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Authentication
First-party consumer data collection and activation.
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Advocacy
Share and referrals to drive earned media exposure.
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With Biskuat Wonderfulls we envisioned defining moments of high energy and enthusiasm for our consumers. The first step towards fulfilling our vision was to reach consumers with the right offerings at the right time and right place which was seamlessly enabled by Grivy with their entrancing path to purchase user journey. Our collaboration with Grivy proved successful time and again in boosting product trials with heightened brand exposure and large-scale sales transactions, with store-enabled digital coupons and find near store navigation playing a phenomenal role in the process. Being enabled with first-party consumer data and post campaign total brand equity study, was a key benefit to help realize our brand potential for future growth and to derive insights to drive brand loyalty.
Andhika Lestari
Brand Manager, Mondelez

More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Digital Coupons

Activate consumers through online and offline stores.

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Online Cashback

Drive long term loyalty with instant cashback rewards.

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Digital Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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