Danone – Aqua

Danone - Aqua

Harmonized efforts to drive brand awareness while digitally enabling retail outlets with location intelligence to establish a path to frequent purchase.

Case study
AQUA, the premium quality water brand by Danone, was supported in stages to acquire consumers and retain existing buyers. With initial efforts of authenticating retail outlets serving AQUA gallons to further establishing their digital storefront on Google Maps, the brand was enabled to overcome the initial challenges of connecting their valuable consumers to nearby retailers. With a subsequent drive to brand awareness among potential consumers, established relevant with A/B testing across segments, AQUA successfully established a seamless path to purchase and subsequent loyalty.
2>.7x
Beyond benchmark views of promotional content achieve with compelling communication strategy attracting consumers’ interest.
1>.9x
Uplift in purchase intent among potential consumers captured with convergence in efforts to take consumers from awareness to the desired action through Grivy user journey.
2>.1x
Above benchmark purchases with connectivity and convenience of a seamless path-to-purchase established by Grivy.
The story
Bringing to us the Goodness of Life !
Danone AQUA, a pioneer in the packaged water industry, thrives on premium quality as the wind bearer of its legacy. With advanced integrated technology in processing and quality control, the brand goes by a health first strategy in curating the special connection of trust and authenticity with its valued consumers, making it the safest choice with goodness of life in each sip.
Danone – Aqua
The goal
Bridge the gap in path-to-purchase with the convenience of location intelligence
With its end goal to recruit new consumers and reconnect with existing ones to present them with the delight of convenience in purchase and comfort in consumption of premium drinking water, AQUA collaborated with Grivy to gear up efforts in educating potential consumers about the brand’s unique value proposition. At the same time, simultaneously establish a path to connect them to authentic retailers near them for at-home-service of AQUA, well-achieved with the digitization of authenticated AQUA retailers on Google Maps.
The solution
Pop-up of right guidance taking consumers through discovery to purchase at a trusted source of AQUA.
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The result
1.9x lift in purchase intent with quality assurance of purchase experience !
Danone AQUA was enabled a digital transformation in efforts to establish a direct connection with consumers with Grivy enabled:
● Retail listing of AQUA retail outlets on digital landscape enabled in collaboration with Google Maps, with call-to-actions set up to connect consumers better with retail owners.
● Custom Audience with higher potential of activation targeted with brand promotions to achieve effectiveness in marketing efforts.
● Location intelligence to enable convenience in purchase from the nearest available store.

Thus enabling the brand to acquire prominence with the right promise and achieve loyalty among relevant consumers with seamless integration of efforts in onboarding the brand consumers and customers for a fruitful experience of product and purchase.
Danone – Aqua
PRODUCTS USED
Attributions
Captivate audience attention and enable smart redirects.
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Footfall
Call-to-action with location intelligence to find nearby stores.
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Authentication
First-party consumer data collection and activation.
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Grivy was our sole enabler of the much-needed digital transformation in our efforts to acquire and retain the right consumers for the brand. In the water category, while players are plenty, the authenticity of resources plays a wide role for consumers making a purchase decision. With Grivy, we were enabled to instill trust and increase affinity with the authenticity of both sources and resources with the much-needed touch of convenience made available to our valuable consumers.
Intan Kartika
Brand Director - AQUA Danone

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Acquire consented first party consumer data at scale.

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Drive store traffic and measure conversions.

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Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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