PZ Cussons – Black & Shiny Shampoo

PZ Cussons - Black & Shiny Shampoo

Building audience at scale with binding path to store purchase enabled with Grivy.

Case study
Cussons kids accelerated the activation of new consumers with discount coupons to drive purchase transactions leading new product trial enabled by the Grivy Growth Platform.
2>.6x
Increase in effective consumer activation with optimized media spend driving high landing rate.
89>%
Rate of User Authentication taking consumers through consideration to trial.
4>x
Beyond benchmark Redeem rate of digital coupons resulting increased store transactions.
The story
Playful endorsement of everyday personal care
Cusson’s kids, a heritage kids care brand, with its new product line Black & Shiny shampoo has established a direct connection with children, bringing their much-loved cartoon characters to life in a bottle of shampoo while also establishing a relationship of trust and care with parents who want the best solutions for their children.
PZ Cussons – Black & Shiny Shampoo
The goal
Streamline consumer activation at scale to fasten the drive to brand loyalty
Cussons kids, with its new product line Black & Shiny Shampoo aimed to reach and engage consumers with the right message leveraging the captivating user journey enabled by Grivy, taking them on a path to store purchase leading to large scale product trial, while also acquiring target consumer’s consented data for future growth potential.
The solution
Seamless journey to purchase with real-time actionable insights at each step to maximize product trial
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The result
88% parents intent to purchase again !
Cussons kids was able to build a lookalike audience and activate consumers at scale and drive beyond benchmark sales conversion for their new product taking them a step closer to loyalty with the Grivy Growth Platform features of:
● Entrancing mobile-first messaging to precisely convey the brand sentiment and capture shopper interest.
● Digital discount offers for store transactions to take online engagement to offline activation.
● Authenticating users to activate 1st party consumer data for fruitful retargeting by brand.
● Post Campaign total brand equity study to understand their consumers better while tapping the potential of improvement and growth.

Thus providing a unified and streamlined picture of consumers to target for brand loyalty and enabling personalization and modifications at each step of the user journey with real-time actionable data insights translating to brand success.
PZ Cussons – Black & Shiny Shampoo
PRODUCTS USED
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Footfall
Call-to-action with location intelligence to find nearby stores.
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Authentication
First-party consumer data collection and activation.
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Advocacy
Share and referrals to drive earned media exposure.
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As a brand, we are focused on ensuring the best in quality and safety with our products. With a streamlined vision to serve our best-suited consumers, it is of prime importance to define & target the right consumers who can best benefit from our offerings. This was seamlessly enabled with Grivy consumer journey to purchase that helped engage consumers with the right message and offerings while also enabling insightful data at each stage of the process for faster and better conversion of consumers to brand loyalty.
Raisa Maldini
Brand Manager, PZ Cussons Kids

More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Digital Coupons

Activate consumers through online and offline stores.

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Online Cashback

Drive long term loyalty with instant cashback rewards.

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Digital Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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