Coca-Cola – Coke

The Coca-Cola Company - Coca-Cola

Onboarding Gen-Z consumers with the Grivy Growth Platform.

Case study
Coca-Cola was able to recruit new Gen - Z consumers seamlessly with the Grivy Growth Platform that enabled a compelling user journey incentivized with digital sampling to drive offline sales.
25>%
Earned media captured with shares and referrals initiated with Grivy campaigns.
72>%
New consumers recruited with Grivy, taking them through awareness to advocacy.
94>%
Store coverage in Indonesia enabled maximum offline reach and sales uplift.
The story
A lifetime of refreshing customers
As a brand first established in 1886, Coca-Cola has stood the test of time with the simple purpose of keeping its customers refreshed and delighted. With its roots in simplicity, it has remarkably embraced every evolving phase in the consumer market and has managed to drive connection with innovation.
Coca-Cola – Coke
The goal
Igniting the spark of Coke among Gen-Z consumers
Coca-Cola sought to expand into the Gen-Z consumer base with multi-channel engagement via digital-first campaigns that would enable activation and real-time sales conversion by establishing a clear binding path-to-purchase from online channels to offline stores.
The solution
Compelling user journey taking consumers from trialist to loyalist
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The result
72% consumers grabbed their 1st bottle of Coke
Coca-Cola was able to drive beyond benchmark activation and achieve > 2 million offline store transactions with:
● digital-first campaigns focused on a seamless journey to purchase.
● compelling gamification driving massive engagement
● offline store enablement with digital coupons powered by ‘find near store’ feature

Thus, establishing a gateway between online activation and offline transactions with end results of 50% lower funnel conversions.
Coca-Cola – Coke
PRODUCTS USED
Attributions
Captivate audience attention and enable smart redirects.
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Coupons
Digital-first coupons to redeem products in the offline store.
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Footfall
Call-to-action with location intelligence to find nearby stores.
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Authentication
First-party consumer data collection and activation.
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Advocacy
Share and referrals to drive earned media exposure.
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Scanning
Instantly connect through existing product packaging.
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With our vast brand presence, it is essential to streamline and unify our marketing efforts across platforms to reach the right consumer at the right time with the right message at the right place in order to drive total brand equity growth. Our collaboration with Grivy proved an asset in bridging the gap between our online efforts and offline sales with a seamless user journey binding consumers on their path-to-purchase, providing real-time actionable insights at each stage of the journey. Digitally enabled product sampling provided us with the necessary boost in recruiting core consumers with maximized reach.
Panji Cakrasantana
Frontline marketing manager Coca-Cola

More ways to engage with consumers

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Shopping Lists

Influence buying behavior with planned purchases.

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Digital Coupons

Activate consumers through online and offline stores.

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Online Cashback

Drive long term loyalty with instant cashback rewards.

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Digital Receipts

Understand what's in the consumer common basket.

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Authentication

Acquire consented first party consumer data at scale.

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Footfall

Drive store traffic and measure conversions.

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Scanning

Unlock digital experiences through the packaging.

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Loyalty

Drive community loyalty with key retail customers.

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Landings

Lightening fast loading landing pages.

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